Privilege Club - InterContinental Hotels
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Hospitality Marketing Concepts (HMC) develops and manages highly valued affinity programs for more than 800 premier hotel and resort properties worldwide with a growing network of over 1 million members.

HMC produces and administers affinity programs that are designed to provide participating hotels with:

  • Increased customer loyalty
  • Increased frequency of visits and patronage
  • Incremental revenue and profit in:
  • Rooms
  • Food & Beverage
  • Banquets & Meetings
  • Other Revenue Centers

HMC affinity programs have proven successful around the world and are welcomed by hoteliers because these programs:

  • Require no capital expenditure from the hotel
  • Complement existing loyalty programs
  • Build extensive local awareness without the use of hotel staff or resources
  • Generate and expand existing local customer base that withstands external market conditions and travel trends
  • Give marketing access to over 1 million international members through the CLUBHOTELâ„¢ network
  • Establish a foundation upon which participating hotels can develop their own marketing efforts to further augment revenue and profit

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